“Billy Wright Marketing will deliver everything promised with visual documentation of all LSM efforts in the form of slideshow images. Our customer satisfaction levels are always a priority.
Billy Wright Marketing monitors Key Performance Indicators at 3-week intervals, adjusting strategies as needed.
Billy Wright Marketing uses surveys, interviews, and observation to conduct a comprehensive service audit.
Once we have executive buy-in, we oversee the implementation process from start to finish.
What Is Local Store Marketing (LSM)?
“Local Store Marketing” is the words coined for the procedures and action plan implementation targeted toward local businesses, organizations, schools and other groups of potential customers. These efforts, focus in a three to five mile radius around your store, will increase good will and positive perception of your business in your community which inevitably increases sales and profits.
We provide the tools and do the leg work to build a network of loyal customers within your community to help build relationships that create customer volume that increase top line sales. When your customers help you with word of mouth your marketing costs will be drastically reduced.
Why Outsource Your Local Marketing?
In the twelve years that I have been in the restaurant marketing field I have witnessed many store owners, supervisors and managers that truly understand and desire the benefits of Local Store Marketing however the difficulty that has constantly prevailed has been lack of time. Store management has continually been unavailable to pursue a marketing effort due to the overload of other duties of the normal operations of the store. When I work with a store manager that is overly enthusiastic about his or her marketing, their efforts tend to fall short when LSM participation comes in to play. The most effective way to implement your local store marketing efforts is in the form of a marketing representative that can concentrate on LSM and not bogged down with the daily fluctuating operations of your store.
We identify technology, training, and processes to take your service team to the next level.
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